How Do You Assure Online Panel Quality?
[Editor's Note: The following post by Ron Sellers was originally published by and is syndicated with permission by The GreenBook Blog.] In a meeting recently, I was asked a very cogent and interesting...
View ArticleAre Market Research Tools an Alternative for Social Media Haters?
Social Media has been around for a number of years now, yet many CEOs just don’t see the point. Most of them leave the social media activities to the marketing folks in their organization. In a post...
View ArticleClik here to view.
Are Traditional Online Research Panels Dead?
I write this feeling as though I have one foot in the past/present and another foot squarely in the future. Let me explain. I’ve been a part of market research panels for YEARS. In fact, I have to...
View ArticleClik here to view.
The Future of Market Research
As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar. There were over 40 people in attendance live, and there were many...
View ArticleClik here to view.
How to Create an Informal Survey Panel
These days researchers are looking for quicker and cheaper ways to get data. The arrows in their quiver often include more expensive resources like syndicated databases (Nielsen, IRI, etc.), as well...
View ArticleClik here to view.
How to Convert Your Respondent into an Adoring Fan
The biggest mistake which almost every online panel company does is to overlook the critical importance of respondent satisfaction. But we provide adequate incentives for their time & effort! I...
View ArticleClik here to view.
Panel Management Software Requirements
As your organization conducts more and more online surveys, eventually it runs into issues coordinating survey requests across the range of potential respondents. One solution is panel management...
View ArticleClik here to view.
Sample Quality is Everyone’s Responsibility
In a Quirk’s webinar today, Lisa Wilding-Brown of uSamp and Peter Gold of VeraQuest discussed the spectrum of issues around sample quality and how addressing these issues is a joint responsibility,...
View Article
